Many academics face problems when translating their research into lay and executive summaries, which is becoming increasingly more important when we think about impact. One solution is to ask a colleague or someone from your marketing and media department to interview you. How can you ensure that your work is translated to a wide audience, whilst still retaining control of what you say and how you say it?
Applying the 5Ws might not work for every research, but is a useful idea worth exploring:
Who: Who has conducted this research, who will benefit from it and who has funded it?
What: What has happened with this research? What was done to complete it, what processes were involved, what methods and what was the results and conclusion?
Where: Where did this research take place, at which organisation/s and geographical location?
When: When did this take place, when did the project start and when did it finish?
Why: Why did this research happen? Why was there a need for it?
Read Andy Tattersall’s post in full online: http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/08/using-the-5-ws-to-communicate-your-research/
npj Microgravity makes it easy to understand all original research articles with accompanying brief summaries, written to engage the wider research community and interested general public with important research findings.